Shopping Cart Technology; Retail Beyond the Wire Cart

Shopping cart technology is an important investment for any online store experience, have you taken that leap? If you want to effectively and efficiently process orders and ensure your customers continue to return to make more purchases, you will want a robust shopping cart technology in place. You do have the option to choose between local carts that will be installed on your own servers, and third-party shopping cart technology that can run on the provider’s site in a hosted scenario. You will have to determine your needs and understand your risk tolerance before making the selection, but both options provide you with the ability to customize and easily use.

Shopping Cart Technology – Should You Install Your Own?

If you want to take on the task of installing shopping cart technology on your own, you do have a lot of options available to you. There are a number of key players who can deliver great value, but you may want to consider OSCommerce or Miva Merchant if you want great features. Miva Merchan is shopping cart technology that a number of companies such as yours have selected to optimize shopping cart technology in a hosted package. There are a number of different options available from Miva, depending upon your needs, and their application is designed to be user friendly. OSCommerce is free and open source when it comes to shopping cart technology that is easy to install and use. The community that supports this platform is constantly making updates and improvements.

Taking Your Shopping Cart Technology to the Next Level

So you have already been down the road of implementing shopping cart technology and you went with an open source option as you wanted more control and you liked the price tag. You have now reached the point, however, that you want to take your eCommerce site to the next level and you need more robust shopping cart technology to help you meet your strategic goals. You might look to something like Microsoft Office Live Small Business, Yahoo!, or You have likely been in the business for a while now – what are your colleagues – or even your competitors – using? What trends are you following in the industry? What do your customers expect from the experience? You need to have answers to all of these things and you can leverage the shopping cart technology you have to find some of the answers.

Shopping Cart Technology – Long Term Goals?

What you implement for your shopping cart technology can have much to do with your long term goals. If you are happy with a small online presence and you don’t want to have to do a lot in terms of management, or all of your customers purchase online because they know you directly. If this is the case, you don’t need to make a significant investment in shopping cart technology. If you want to take it to the next level, however, you need to ensure your shopping cart technology aligns perfectly with your strategy or it may be time to investigate an upgrade. No matter what your investment in shopping cart technology, just be sure you keep your long-terms goals in mind.

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